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Saree Innovations in South India
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Think of South India and silk sarees invariably come to mind. The South Indian bride still prefers to wear the traditional silk saree on the occasion of her wedding. With changing times, trends in sarees are also changing. Retailers in South India are well known for their innovations in sarees. This article attempts to throw light on the latest innovations in sarees in the silk and temple area of South India.

Some of the significant innovations in silk sarees by South Indian retailers have been described below. Most of the saree innovations are by Sri Kumaran Silks in Chennai.

The saree-shirt combo

Sri Kumaran Silks has launched the concept of a saree-shirt combination, which is known as ‘Jodi Pattu’. They have designed sarees with a matching shirt piece, which is meant for the lady’s husband. Both the saree and the shirt are made of pure handloom silk. The saree has a beautiful embroidered pallu and matching embroidery is done on the shirt piece too.

The color-changing saree

Sri Kumaran Silks has also come up with the concept of a silk saree that changes color. When the wearer of the saree moves out of her home, the color of the saree changes. The retailer claims that this is the first ever color-changing saree to be developed in the world.

The Durbar Krishna Saree

The Durbar Krishna saree has been developed by RMKV. This saree depicts a famous picture of Lord Krishna in the pallu, in which Swarowski crystals have also been used. This image is believed to bring good luck to the owner.

The zip-n-wear saree

This is another innovative concept in silk sarees by Sri Kumaran Silks. They have designed a saree with four different but matching pallus. Each of these pallus have an attached zip. The wearer of the saree can easily detach one pallu and attach another. This saree is popularly known as Zip-n-wear saree.

The pocket saree

This is yet another innovative concept by Sri Kumaran Silks. This saree has a pocket, which can hold a cell phone and other small items.

The landscape saree

Sri Kumaran Silks has also developed a new type of saree called the Landscape Saree. This saree is made of pure silk and the design of a rural landscape is woven into the pallu.

The denim saree

The denim saree has been designed by Sri Kumaran Silks. It is a pure silk saree that gives the look of denim, at the same time retaining the soft feel of silk.


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