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Zardosi- An Art of Glittering Value Addition
By  : Geetha Rai, Dr. S. Kauvery Bai 

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The process applying Zardosi on the fabric is time consuming and done by hand. A hooked needle called ari is used to do the embroidery on the fabric which is stretched on a wooden frame.


To further highlight the popularity of this embroidery among consumer today, a collection of six stylized cholis with zardosi embroidery done on it was developed and a survey was conducted to study the acceptance of this ancient art of fabric decoration. The designs are shown below.



The results of the survey were phenomenal. Majority of the respondents of the survey, mostly young women belonging to the age group of 20-25 years well accepted the developed stylized choli. The survey also showed that criterias such as functionality, design, comfort and appeal of the garment through value addition was of utmost importance to the consumer irrespective of the cost.


 

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 Published On :  Tuesday, June 02, 2009

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