
The process applying Zardosi on the fabric is time consuming
and done by hand. A hooked needle called ari is used to do the embroidery on
the fabric which is stretched on a wooden frame.
To further highlight the popularity of this embroidery among
consumer today, a
collection of six stylized cholis with zardosi embroidery done on it was
developed and a survey was conducted to study the acceptance of this ancient
art of fabric decoration. The designs are shown below.

The results of the survey were phenomenal. Majority of the
respondents of the survey, mostly young women belonging to the age group of
20-25 years well accepted the developed stylized choli. The survey also showed that
criterias such as functionality, design, comfort and appeal of the garment
through value addition was of utmost importance to the consumer irrespective of
the cost.