www.fibre2fashion.com
SUSTAINABILITY2PROFITABILITY - Impact feature is live
   Home >  Articles  >  Handloom and Handicraft


 
 
Zardosi- An Art of Glittering Value Addition
By :   Geetha Rai, Dr. S. Kauvery Bai 
Free Download   Email Article   Discuss Article   Print Article   Rate Article
 


The process applying Zardosi on the fabric is time consuming and done by hand. A hooked needle called ari is used to do the embroidery on the fabric which is stretched on a wooden frame.


To further highlight the popularity of this embroidery among consumer today, a collection of six stylized cholis with zardosi embroidery done on it was developed and a survey was conducted to study the acceptance of this ancient art of fabric decoration. The designs are shown below.



The results of the survey were phenomenal. Majority of the respondents of the survey, mostly young women belonging to the age group of 20-25 years well accepted the developed stylized choli. The survey also showed that criterias such as functionality, design, comfort and appeal of the garment through value addition was of utmost importance to the consumer irrespective of the cost.


 

1 2 3  ]    

 

Published On Tuesday, June 02, 2009
 
 
 

 
 
Free Download   Email Article   Discuss Article    Print Article   Rate Article
 


Product Focus
Textile ERP - IT Solutions by Datatex Dow Corning Silicone Textile Printing Inks

Subscribe to our Premium Articles & get global updates about trends & developments of textile and apparels
How can a secret shopper enhance retail sales
Russian flowers in stylish shawls
The Impact Feature - Machinery Compendium
Submit Articles about your products and services - Get them published as Featured Articles
Search Article
Submit Your Article Contributor's Profile Contributor's Login Subscribe for Newsletter RSS Feeds Disclaimer
Disclaimer | About Us | Enquiry | Sitemap | Our Services | Feedback / Comments | Internet Rank
Copyright © 2012.
All rights reserved by
Sanblue Enterprises Pvt. Ltd.
For best view:
Use Internet Explorer 5.0+,
Screen resolution 1024 x 768
ICICI Payment Gateway
Secure Merchant
ISO 9001 certified