The traditional art of Zardosi of India still intrigues the minds of the global consumer and has aroused the interest of the global market. From the time globalization and liberalization has taken over the market, competition has reached its zenith and to survive, it has now become a necessity to reintroduce these forms of decoration and incorporate the same on new products and styles to cater to the needs of the consumer today.

About the Authors

Geetha Rai is M.Sc., PGD in International Trade, M. Phil, HOD, Baldwin Women's Methodist College, Bangalore and Dr. S. Kauvery Bai, M.Sc., M.Phil, Phd, Professor, Department of Textiles & Clothing, Smt VHD Central Institute of Home Science, Bangalore