Results and Discussion

Graph 1: Specific demand of the consumer

The graph depicts that 60% of the respondents felt that comfort was an important demand of the consumers in their beachwear followed by 45% for them preferring functional purpose of the beachwear as important. These factors can be kept in mind when designing and developing a beachwear collection.

Graph 2: Trend in structural design feature of beachwear

The graph shows that the most commonly used features are halter necks, tie ups in the form of strings and straps. Hence it can be concluded that there is definitely an opportunity to impact the global and domestic market with new design features that adhere to the aesthetic and comfort factor as well.

Graph 3: Fabrics Used for Beachwear:

The graph shows that experimentation with fabrics has not yet been introduced in to the consumer market and there is a vast possibility of offering the customer a wider variety to choose from by using new range of fabrics. Hence the result of the survey concludes the following: