• Give credit cards to your premium customers for shopping against some rewards points/ cash back schemes on ever purchases.
• Free home delivery service for oldies and handicapped customers.
• Exclusive lines at cash counter for Oldies/ children and handicapped customers.
• Special gifts for children of some specific age group.
• Try to place all age merchandise at same place or next to each other. E.g. Kids clothing with women and men. Retailers can arrange like this order- Kids-women-men, here psychological factor shall work. Kids will pull their moms to buy their clothes; ultimately, women shall start looking some collections for themselves, as per my own observed personal experience women tend to buy something or other from their every visit they pay at stores. Women shall pull the men to select something for them. Eventually all three end up buying for each of them. It is a win-win situation for retailer and consumer. Moreover, it is also a psychological chain to attract customers.
• Finally, treat them politely with respect, No matter, how wired the question is.

Understand that employing any above mentioned resorts needs lots of patience, money, and strategy. Remember; in time of recession and competition, attaching emotionally is an imperative need to win the game.

However these kinds of services are available with lot of big stores, like Wal-mart, The Bay, Sears, A progressive need to employ these resorts is paramount need to retail industry.

About the Author

The author is student of Post Graduate in International Business at George Brown College, Canada.

The author expresses his views on the Tail of Retail