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Giant Retail Stores vs. Small Street Stores
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By
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Sarv Daman Vij
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Fight to grab a market pie between big and small is very
base of nature and history. However; who paramount who, shall always depend
upon the legal, economic, social, environmental, political, and psychological
needs of nation and their consumers. Therefore, it is imperative to know,
besides this rivalry between these two, Consumers always paramount and enjoy
the status of being the decision maker. As I discussed in my last article "Tail
of Retail" [1]
about the hold and power of customers.
In this article, I will bring up my own experience to the
readers, how these giant stores are snatching the bread butter of small stores,
but in return also contributing to the GDP of country by creating employment
opportunities and family shopping under one roof. At one side, Small retailers
are giving a customized service and personal touch to the products, other side
big retailers are throwing facilities to customers considering all with fair
treatment to new and frequent customers.
I try to explain in tabular form to get the fair idea of two
strong contenders.
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Giant Stores
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Small Street Stores
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Vast sprawling halls filled with arranged merchandise
stuffed in very systematic manner, to attract the customers to buy at least
something.
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A small hall/room like a size of drawing room/bedroom with
unarranged merchandise stuffed as per the convenience of seller.
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Popping up sales tag writing was /before and now
prices
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Only few selected merchandise tag with discounts or else
depends on the favor offered to customers as per their frequency.
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Customers are free to choose anything, anytime, as much
quantity as want to buy.
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Customers have very limited access to merchandise, always
presented as per the request made for.
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Equal treatment to all customers buying $1 to $1000/.
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Treatment as per their buying capability and past buying
frequency and loyalty. No fair treatment policy.
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Equal discounts and offers to all customers, irrespective
to their visits to the store.
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Treatment as per their personal relationships, Little
extra discounts to frequent and loyal buyers.
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Products with all brands and sizes are available
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Products with limited brands and feasible sizes are
available.
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No home delivery clause in their business.
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Sometimes may provide considering past relationship.
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No bargains possible pay as tagged.
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Very much in nature of this scale of business, Always
charge less than the tagged price.
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Above are the features of their
services/range/scale/relationship with customers. Since, we are emphasizing on
the imperativeness of Giant stores with Small stores and their Strategies to
gain the business. I try to highlight the positive and negative aftermaths of
Giant stores to economy
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2
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