Remember this is Internet based: Be sure to select your keywords and keyword phrases and optimize your release. This is very important to get the results you want. Think about what terms people will be using in their search. Don't take up valuable space with your company name as a keyword ... that's not necessarily what people are looking for.

Fit your keywords into your headlines and subheads: Make sure you have links back to your website or specific landing page. Getting people to visit your website and sign in to your system is your underlying goal.

If you have an offer of a free white paper, a video or audio report, guide them to the sign up page or section so you can continue to send them information.

Another consideration is photos. Rather than put them in the release itself, again, link people back to your website by telling them they can download photos there.

It's also easy to add audio or video clips to the release. This expands your range of media outlets to cover your story.

In addition, some of the online distribution companies let people view your website inside an active window right on the press release.

Don't forget your call to action. This is the whole point of your press release: Tell people exactly what you want them to do. Call this number to order, click here to sign up for your free white paper, go here to the website and sign up for a newsletter, make your reservations here.

You'll know if the press release was successful or not by how many viewers followed through on the call to action.

As an added tip-be sure you double-check each link and every phone number you're asking people to call-before you send it out.

How do you distribute your press release to the online world? I suggest you use one of the paid services for this, such as PRWeb.com. There are others more expensive and some that are free. The free sites do not always distribute your release though. Many simply post it on their own website.

Don't forget to add your release to your own website as well. By having a news or press section, you can keep viewers updated with current news of your company.

What's your latest news? Use the power of the Internet to spread the word about your company to the global marketplace. Why not get started today?

About the Author

Linda Kaun of 'Linda Kaun Copywriting' works with marketing managers at B2B textile companies whose written marketing communication materials are not effectively generating the leads and sales they need, either off or online. Her copywriting brings higher responses, more qualified leads and greater ROI. Free white paper is available to download, "The Textile Industry and the New Social Media: Why You Must Take Action Now And How to Profit from this Information Revolution," at www.lindakauncopywriting.com/whitepaper.php

Here 'I' refers to the author of the article.