chambray, twill, denim and drill cloth, in fibers of cotton,
nylon, acrylic and polyester as these shirts need durability. In the
international scene it is blended in the mid segment or lower range, and cotton
in the premium category. For premium segment of shirts the fabric is 100
percent cotton whereas for popular segments are mostly blended. There are
varied fashion trends in cotton/cotton blends/polyester fabrics in India and
abroad.
Structures:
Men's formal popular shirts are becoming younger, fresh and
are emerging with a strong element of fashion. Colours are becoming younger,
brighter and fresher. The colour palette has a wide choice with beige, chrome,
blue, fuchsia, brown and so on. The design includes checks, micro checks,
plains and stripes. Blended fabrics in structure/dobbies for popular range for
solid shirts are increasingly being used.[5] More of checks rather than stripes
designs are seen in trend in the synthetics segment particularly in PV or PC
ranges. This is because there is wider scope in terms of style and designs in
checks than in stripes.[6]
3.2 Casual shirts
Fiber content:
Last few years have witnessed radical changes in casual
shirts. Segmentation is one of the changes which have made the casual shirt no
longer a shirt but a style statement. 80-85% casual's shirts are made of
cotton. Poplins and tussar in solid designs in yarn dyed cottons are in trends.
Other fashion fabrics in trends for casual shirts are polyester, viscose and
their blends and specialty fibers like lycra, modal, tencel, lyocel, polynosic
etc. Linen is other favorite fabric for casuals but restricted only due to
higher costs.
Structures:
Casuals are quite versatile hence in bold and bright colours
and a variety in weaves dominates casual shirts. To make casual wear a style
statement, other techniques being used are garment washing, applique detailing,
and even ornamentation and embroidery. Different ratio between designs
(check/stripes), solids and prints are used in this category of shirts.
3.3 Occasional shirts
Fiber content:
Occasional shirts have to be in sync with the changed tastes
and preferences of the consumers. The product range should meet varied
aspirations of different age groups.[7] Variation is noticed from brand to
brand in current style trends for occasional shirts. There is wide range of
fabrics used for occasional wear shirts. Fabric range depends on the brands and
collection for the season. Variety of fabrics like cotton, polyester, polyester
blends, polynosics, linen are used, but cotton still leads. Cotton blended with
polyester and also polyester viscose is a great combination and will continue
to dominate for occasion wear as they provide sheen in the fabric. Spun
polyester is an excellent fabric for special events when a heavier look and
durable fabric is preferred.
Structures:
There is a lot of creativity in trends on surface, weave,
structure and texture of the fabrics. Prints, solids, checks and stripes all
are into trends but extent of usage is varying from brand to brand. In festive
season, 100% polyester fabrics are increasingly used because of a lot more
designing factors, jacquards and different kinds of weaves and value
additions.[4] The cottlive range which is launched recently is made out of
polyester treated with eco friendly chemicals to impart a cotton feel and thus
provide improved yarn strength, a very smooth structure and very low
pilling.[8] Floral, all over prints, cross stripes and washed shirts are
extensively being used and are integral part of occasional shirts. There is a
remarkable rise in trend of the products made of hosiery material. Shirts of
hosiery material are in vogue in the market.[9] Linen is the fabric for the
Indians who are looking for comfort and doesn't mind the slightly crushed
100k.[10]
4. Research findings of shirt fabrics
Apart from functional criteria's, fabric type plays an
important role in a readymade garments formation as discussed in research done
by Tarafder, on 'Comparative study on physical testing of readymade shirts for
quality standards'. For his study 15 readymade shirts had been considered for
investigation. All the shirts were type of polyester /cotton (80x20) .10 were
of branded quality, 4 were non branded and one tailormade. Following findings
were observed through the study: