The term Smart Visual Merchandising is the way in which the
stores display the products electronically. The way in which you display the
products to attract the customers and make them easy for shopping .Store
displays have an impact on the consumer.
Visual Merchandising is all about keeping the right
merchandise for the display and also using the space effectively. This white
paper gives information about how Visual Merchandising is changing its shape
into a newer version called "Smart Visual Merchandising".
Attributes of Visual Merchandising:
The fig1 depicts about various attributes of Visual
Merchandising. As the title suggests Smart Visual Merchandising fig2
shows how Visual Merchandising can be transformed into a smarter model.
The tools used to achieve these attributes are based on
creating the most satisfying experience for the shopper, turning web user into
- Store presentation and product merchandising: can be made available to the
consumers by means of mannequins in different categories like Men's wear,
Women's wear and Kid's wear .The way in which you visually represent any
apparel product in a right fashion to clearly distinguish between the
Fig1: Shows how Visual Merchandising
is implemented in most of the Retail Stores
- Sub-element: Design a distinctive logo that communicates your
mission. Not only will you use this as a storefront sign, but it could
also be applied with graphics film on the floor as a welcome mat. And you
can use the displays that could be printed on merchandise and point of
merchandise is displayed in show windows also has a lot to do with tantalizing
the guests into the store. Whether you have a store in the mall or on the
street, the customer has only a few seconds to view and be attracted by your
displays. Your visual philosophy should replicate a billboard: make it bold,
colorful, and simple. Baby shops often put one of everything into the window
and customer miss it all because they cannot focus.