Not only the manufacturers, and suppliers, but
retailers and brands are also providing environmentally friendly solutions.
Be it a man or woman, young or aged, denim is a favorite
apparel for everyone. Denim is an integral part of every one's wardrobe. The
underlying fact behind every fashionable denim is that is plays a fatal role in
causing environmental pollution. A recent report states that, one pair of jeans
consumes around 3,480 liters of water and 32 kilograms of carbon dioxide during
the course of its lifecycle. 15-20 chemicals are involved in the manufacturing
process of one single jean. More than its manufacturing process, much
environmental impact is caused by the consumption of water and energy during
the laundering of jeans at homes.
Today most manufacturers focus on reducing wastages, minimizing
energy utilization, and eliminating toxic materials from their manufacturing
process. Eco denim is the new generation for denim apparels. These are made
from 100% organic cotton, spinning dyeing and finishing. In the processing of
these apparels only natural products are used. Potato starch is used in place
of other chemical substances. Even for its trims recycled buttons, zippers and
other materials are used. For the dyeing part natural indigo is used for blue
colors.
Market for Eco denims:
Market for eco denim is more consumers driven. Therefore,
communicating with the consumers is a more factor while marketing for these
apparels. Most of the consumers are not fully aware of the virtues of buying
eco denims. So, unaware of its intrinsic worth, they move in for buying some
other outfits. The apparel should also include a small description about its
organic nature, and its benefits to mankind.
International brands such as Kuyichi, Levi's, Serfontaine, Arne & Carlos, Linda Loudermilk, and Loomstate offer renowned
eco denims. Global demand for denim is estimated to increase by 5% on an
average. With the increasing concern of environmentally friendly lifestyle,
there is a potential market for eco denims. Normally eco denim falls under the category of premium denim
class.The consumers, who are unable to go for expensive eco denims go
for other alternatives.
Fashion Focused denims:
Fashion and quality are equally important. While the
consumer is well aware about the threats if global warming, and would prefer to
embrace eco friendly products, fashion is also considered as an important
aspect while shopping for clothes. As people examine how green is their own
lifestyle, it also influences their shopping for apparels. While eco denims
have their own virtues, fashion is a matter that becomes a prime consideration
for shoppers especially those who prefer denim apparels.
Ecological lifestyle is the art of living according to ones
dreams while minimizing the impact on the environment. Eco fashion is all in
rage now. So are you ready to get into a pair of eco denims?
References:
- http://aatcc.informz.net
- http://www.contextclothing.com
- http://www.momgogreen.com
Free Download
