The first ever International Conference on "Steering Mature Business: A Leadership Challenge to Textile Industry" held on October 3^rd and 4^th in Ahmedabad, in the once so called Manchester of the East. There were over 200 plus industry leaders and stakeholders from the textile industry present on the occasion. The conference has been organised by Fibre2fashion, the leading global B2B website for the textile, apparel and fashion industry in association with Ahmedabad Management Association; a pioneer in the management movement.

Mr. Pranav Dave, Head-Sales & Marketing, Shirting & Khaki, Arvind Ltd. and Mr. Susheel Kaul, CEO, Lifestyle fabrics, Shirting and Khaki, Arvind Ltd. shared their views on Aligning Marketing with Business Strategy. The first part of the session on 'Business Strategy' was presented by Mr. Kaul. He began by saying that, "A business strategy goes right, only when implemented correctly" and discussed at length the current business scenario and the strengths and challenges the textile sector was facing. Mr. Dave articulated the concept of aligning marketing strategy and also spoke about the potency of fabric retailing in India and how Arvind Ltd expected to touch a turnover of Rs. 2.5 billion in that area.

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