The first ever International Conference on "Steering
Mature Business: A Leadership Challenge to Textile Industry" held on
October 3rd and 4th in Ahmedabad, in the once so called Manchester of the East. There were over 200 plus industry leaders and stakeholders from
the textile industry present on the occasion. The conference has been organised
by Fibre2fashion, the leading global B2B
website for the textile, apparel and fashion industry in association with
Ahmedabad Management Association; a pioneer in the management movement.
Mr. Pranav Dave, Head-Sales & Marketing, Shirting & Khaki,
Arvind Ltd. and Mr. Susheel Kaul, CEO, Lifestyle fabrics,
Shirting and Khaki, Arvind Ltd. shared their views on Aligning Marketing
with Business Strategy. The first part of the session on 'Business Strategy'
was presented by Mr. Kaul. He began by saying that, "A business strategy
goes right, only when implemented correctly" and discussed at length the
current business scenario and the strengths and challenges the textile sector
was facing. Mr. Dave articulated the concept of aligning marketing strategy and
also spoke about the potency of fabric retailing in India and how Arvind Ltd
expected to touch a turnover of Rs. 2.5 billion in that area.
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