Place:

Apart from price and quality, the place of distribution must also be taken into consideration while creating a right marketing mix, as the apparel industry is primarily based on perception. Store designs must be deployed to create an elegant atmosphere emphasizing a brand image and reflecting current trends. Focus must also be kept on the distribution processes and partners, without which even excellent products will fail. Big revolutions in business have come about by changing place. Location, logistics, channel motivation, service levels, and channel members must be taken into consideration.

Good marketing mix is like an appetizing food recipe. The key for a successful strategy is the right combination of ingredients to get the right taste of food. The key ingredients of a successful marketing mix modeling such as product, price, place, and promotion needs to be combined in the right way, and in the right time for an appropriate marketing of a product.

References:

1.       http://www.decisionanalyst.com

2.       http://www.enewsbuilder.net

3.       http://www.thetimes100.co.uk/

4.       http://www.valuebasedmanagement.ne