|
Global Retailing of Fashion
|
|
By
:
Sarv Daman Vij
|
|
|
|
|
The theory of big bang-explains the continuous expansion of
universe from one rigid solid ball to dispersed particles. Like wise Global retailing
explains the story from one local town label to their globalization and branding.
Retailing is expanding massively from street fashion label to international
fashion chain.
Nevertheless fashion is fastest growing industry, which entails
billions of $s of business. It takes decades to build up the brand but seconds
to fall off.
Let us discuss, how the seed of private fashion label
convert into tulip and stands like a vast sprawling ever blooming global
fashion brand
The globalization of fashion retailing goes as:

|
|
|
| [ 1
2
]
|

|