Women are vigilante shoppers with preset perceptions of the image, and environment of a store. They use their sense to survey, paying attention to smells, verbal exchanges among employees, lighting, other customers and dirty floors. They even observe the paint, curtains, window coverings, and related accessories of the store. Retailers are now positioning their products in way that is responds to the concerns of women, with their core-competency of targeting the middle and upper middle class women. In an attempt to boost their high end profile, international brands are also seen in their store racks.

On an average, almost half of the shopping customers are women, and they also have much influence in buying decisions. Retailers should develop innovative and respectful ways to connect with them so as to succeed in building a loyal female shopper.

References:

1.       http://online.wsj.com

2.       http://www.westernherald.com

3.       http://www.hvacrbusiness.com/

4.       http://blog.beliefnet.com