Indian garment export industry is at the threshold of dramatic and far reaching
changes. Garments are one of the most important value added production the
export basket of India. From the point of view of employment generation and net
foreign exchange earnings, there are very few parallels for the garment export
industry. However there have been various phases of growth, the garment export
industry had experienced the pangs and anxieties of transition before the phase
out of multi fiber agreement (MFA).
now in the days ahead we are going to face increased competition, erosion of
margins, lack of expertise in global sourcing, pressures on lead time and
quality which are going to affect growth and profitability. The garment export
industry as a whole now need for a paradigm shift in attitude, concepts,
concerns and product marketing strategies.
Indian garment export industry is viewed as a highly disparate group of
small-scale units, located mainly in metropolitan cities and few other cities,
with outdated technology and production systems. The small-scale industries
again dependent on the disorganized power loom sector for the supply of
fabrics, the raw material for garments. Further the processing of fabrics and
washing of garments and many other significant activities are carried out in
several small units with obsolete technology. Many other value-adding
activities like embroidery, appliqu and sequin work are also done in rather
non-descript and tiny units. Besides, there are infrastructural problems. The
task ahead, therefore is to transform such an industry into a world-class
competitor so as to compete in this quota free era of garment trade. This in
turn will lead to the building up of better market share and positive image.
latter half of 19th century saw the emergence of the readymade
garments industry in the world. The department stores set up in the US and Western Europe during the years 1840-80, increased the consumers accessibility to the readymade
garments, which helped the initial growth of readymade garment production and
consumption. After World War I, the manufacturing facilities set up for army
uniforms were converted to readymade garment manufacturing units. This resulted
in the growth of ready to wear garment industry.
year 1920 is considered as the year in which the modern readymade garment
industry began its rapid climb to prominence. The factory made clothing gained
worldwide consumer acceptance and retailers recognized its business potential.
The years following World War II saw further growth of mass production and
marketing of garments. Imports to the developed markets also began to grow.
The authors are associated