PLM is a management strategy adopted by a company
to control its collection from the point of conception to the point of sale. In
a simpler way product-life-cycle (PLC) concept is linked with variations over
time in the volume of sales or profit earned for a specific product category,
form or brand. During this period significant cohesive marketing strategies are
developed and adopted to increase the profit of company in terms of market and customer
share. Companies either make strategic plans or follow the basic rules of the
different life cycle phases that can be analyzed later. Further a clear cut
understanding and analysis of PLC is very important. Any wrong strategy may
lead to a failure of complete process planning of the products. This concept
becomes even more important for "Fashion Apparels and Accessories"
which have continuous change and aesthetic as the inherent characteristics.
Keeping in view many software companies have introduced programme packages for
fashion products managements, which are implemented by many garment
life management (PLM), Strategies, Fashion & Apparel Products, PLM
Introduction to PLC (Product life Cycle)
Product can be defined as "any offering that
is capable of satisfying customer needs". This definition includes the both
physical products e.g soaps, cars, cosmetics as well as services e.g. dry
cleaning, life insurance etc. The various stages which individual product
develops with the passage of time is generally known as Product life cycle.
in Journal of the Textile Association, July-August 2011
authors of the article are associated with The Technological Institute of
Textile & Sciences, Bhiwani