Introduction

It is always necessary to determine and explain the factors that greatly affect our clothing behavior. Following are some important factors that greatly affect the clothing behavior of women in all over the world. This article is dividing into five sub headings that describe the detail of particular factor.

Technological Factors

This modern age is also considered as "technological era", because in this age, even a child is equipped himself / herself with the latest information, so is the minds of them. It can be easily said that the latest technology captures the attention of modern day women in choosing the styles, designs and cuts that suits her personality. Women are used to search for the latest fashion from internet rather than wasting their own time in designing and choosing a new style. Moreover internet also facilitates in finding a location for the particular store or a designer's outlet. The easy provision of internet to the common man helps to be in touch with latest happenings in the fashion world. There are many more web sites that give the useful information regarding the upcoming trends.

Secondly in every big city, fashion houses are opened for public where they can find many types of designer wear under one roof. So, it helps us to select the best suited costume for ourselves in a very short period of time.

Technological advancements have also changed the mind sets of people around the world by giving them a multiplicity in clothing items. With the advent of many latest machinery, people can have the opportunity of having cost effective, quick, ready to wear, easy to care and easy to handle garments.

Technological changes bring latest developments in the field of manufacturing materials, assembling and handling them and innovating new designs, and developing automated garments which greatly affect the choices of women by giving them a range of new fabrics and garments. New combinations of fibers and the blending of natural fibers with manmade fibers provide more comfort and ease to the consumer yet maintain the natural feel of material.

Branding and marketing also brought great changes in the field of textiles and clothing. There are many new ways of introducing a new product to the customer that immediately captures the attention of the customer.

Psychological Factors

Clothing is the most important feature of our lives. When we talk about clothing choices, it summarizes in the statement which says 'There is too much sensation, too much temptation.' Psychological factors greatly affect the clothing choices of women. When we buy any article of clothing, we consciously or unconsciously think about its relationship with our personality type. If anybody is in a happy mood, she / he can easily go with the bright and sharp colors where as light and dull colors are usually used in the state of depression, sadness and gloominess. For example red color is always associated with the feelings of love and happiness and yellow or orange shades relate with the sun, feeling of warmness and anger.

Texture of material is also relevant to the psychology of our minds. For example some people prefer to buy a comfortable dress if no matters it is out of fashion, where as especially teenagers are more interested in wearing out something trendy no matters if it creates uneasiness for them. Moreover it is also said that when we wear harsh, rough and tough stuff, we are more apt to behave in the same manner as discourteous, ruthless and rude with others. Same is the case, when we wear light and soft materials; it helps us to behave in cool, blissful, cheerful and happy mood.