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Taking advantage of software as a service for marketing systems
By :   David M. Raab
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Remove barriers to SaaS deployment. Many organizations have formal policies or informal biases that prevent them from sending customer data or key business functions outside of their corporate data centers. In many cases, external services are actually more secure and more reliable than in-house systems. Companies should also review their procedures for financial justification to ensure that calculation formulas are not unnecessarily biased for or against SaaS systems. For example, in-house systems are often funded as depreciable capital investments while SaaS systems are treated as operating expenses. This difference can significantly impact which is chosen.


Move toward a more open IT infrastructure. In the long term, this means working toward an SOA that will simplify sharing of data and functions. It also means making openness a consideration when evaluating conventional (and SaaS) systems. There may still be times when you purchase a closed product for functional or cost reasons or when it makes sense to expand your existing investment in such a product. At least be aware of the lost future opportunities this choice imposes and factor that into your decision-making.  

About the Author:


David M. Raab is president of ClientXClient, a consulting and software firm specializing in customer value management.  He may be reached at draab@clientxclient.com



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