A really great way to do this is with a good receipt printer. (Preferably a color printer)

This allows you to change your coupons and mix things up. If you give out the same things over and over, you lose the effect. And your customers are more likely to throw it away.

Using a receipt printer also gives you more flexibility. For example, you could change the coupon based on what the customer purchased from you. In other words give them a coupon for something that complements what they just purchased.

Not to mention, by printing the coupon at the point of sale, your employees will almost never forget to give it to your customers. Printing the receipt and everything together makes it really easy to implement.

In order to print the coupons, you have a couple options...

The first and most flexible option is to use your POS software. Many POS systems allow you to configure what will be printed on the receipt. So you can add graphics, logos, coupons, etc.

You second option is to use a special receipt printer like this:

http://www.starmicronics.com.au/default.asp?CategoryID=100011&SubCatID=100067

This printer will allow you to add the coupon or graphics through the printer driver, instead of using the POS software. This isn't as flexible as using your POS system, but if your software doesn't support custom receipts, then you might want to consider this type of printer.

If you want to find a good receipt printer, here are some great places to find them...

These two websites have some of the lowest prices for POS hardware. Even though I recommend finding a great company that can provide you with software, support, hardware and everything you need from ONE source... I realize some of you won't do that. So here are the cheapest places (that I know of) to purchase receipt printers and various POS hardware:

http://www.posworld.com
http://www.posguys.com

Once you determine the model of printer you would like, you can go to NexTag.com to find the website that will give you the best price. I noticed a few websites showing lower prices (than the ones above) but I haven't used them before, so I can't vouch for service or credibility. If you want to try it out, here's the website:

http://www.nextag.com

If you want to check out more options, here are some links to manufacturers that offer color and thermal receipt printers:

http://www.starmicronics.com
http://www.epson.com
http://www.ithper.com
http://www.cbma.com
http://www.posiflexusa.com

To Your Success.

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