Window display is one of the most exiting aspects of visualmerchandising. Windowsmay communicate style, content, and price. They can be seductive, exciting orbased on emotional stimulus through stimulation, or evocation of all fivesenses. The best store windows can generate great excitement and are a talkingpoint. They contribute to the shopping experience by entertaining pedestrians,while simultaneously communicating the products and services on offer (Gupta,Swati; 2010).


Window displays are always centred on themes that conveycurrent mood of the season. The themes are generally based on the seasons,colours, holidays or just informing about new product features. Window displayhave conventionally being very pleasant, traditional (not offending to publicsensibilities) and exact in their message delivery.


Humans are mostly conventional in their approach but theyalso have an eye for out of ordinary. Anything that doesnt fit in isspotted instantaneously. This trait of human nature is being successfullyin-cashed by the retailers. For some time now, a new trend has started, wherethe deviant window displays are created to look creepy so as to grab instantattention. They convey message that are open to interpretations.


ReadFull Article

 


Authoris visiting Faculty in Department of Fabric and Apparel Science, Institute of Home Economics, D.U, Amity University.