Are you a trendsetter? Do you find yourself on the cuttingedge of fashion? If so, you may find
Fashion marketers generate interest in new styles and products, connecting the public with the world of fashion. In a nutshell, they promote fashion.
On the business side, fashion marketers analyze andimplement sales strategies, perform inventory control and cost analysis, andstay mindful of profits and losses. On the art side, fashion marketers arecreative and innovative, they recognize good clothing when they see it, andthey have the ability to sell it to the public.
Typical fashion marketing responsibilities include:attending fashion shows and visiting designer showrooms; placing orders forclothing and estimating the amount of inventory needed; arranging for thereceiving, storage, and display of merchandise; pricing clothes; designingvisual displays and ad campaigns and promotions; consulting with fashiondesigners and consumers; keeping tabs on profits and losses; maintaining thephysical appearance of a store; and hiring and training new employees.
Ultimately, fashion marketers are the ones who figure outhow to get people to buy fashion designers' latest creations. They must movetrendy items into stores while they're truly in vogue. But fashion marketerscan also create trends by heavily promoting certain looks at the right time.That's why successful fashion marketers need a solid understanding of consumerpsychology and social trends.
Evidently, fashion marketing training is key to managing themany layers of this industry. Through
All told, fashion marketing programs cover everything fromretail buying, window dressing, and producing fashion shows to public relationsand consumer behavior. They also explore new opportunities in online retailing,electronic retailing, and catalogue development as alternatives to traditionalretailing.
With the right training, you'll be prepared for anentry-level fashion marketing position with textile, apparel, and patternmanufacturers; fashion salons; high-fashion department stores and specialtyshops; fashion magazines; fashion consulting firms; mail order companies; orimport and export firms.
If you've got the ability to assess people's apparel as wellas their appetites, get ready to set trends in fashion marketing.
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