Retail monitoring on
successful brands, retail trends, and consumer behavior regarding apparel
Apparel industry, especially the
fashion apparel segment proves to be very volatile in nature. Trends keep
changing every now and then; and consumers preferences also keep changing in
the drop of a hat. A successful retailer should adopt strategies diverse from
the traditional retailers to become the major player in the market. Fast
fashion is one successful strategy that allows the current mainstream customer
to buy apparels of the latest styles, and also at affordable prices.
In todays fashion market, fast
fashion is the key to success. POIS is a successful fast fashion brand designed
by the Milan based style team. Established successfully for the past 25 years, this
Italian fashion brand has made its visual identity clear and immediately
POIS mean polka-dot. POIS
collections are targeted to satisfy women of all ages, sizes, and physique. They
clothing range fits perfectly with the middle - high segment of the market, along
with good quality and competitive pricing. The brand serves in 90 countries
through showrooms, B2B sites, agents, and distributors. POIS aspires in
providing their women shoppers when, and what they want. Their excellent
price/quality ratio the brand serves women; both work and casual wear.
The brand makes more than 1000
articles for every season with new items every week. It is also adaptable to
cater for specific production needs; for instance in terms of size to accommodate
with the needs of each country. Quality being of paramount importance, POIS
uses knits that are in par with the current trend, logoed buttons, satin
linings, double stitches, and trims in lace.
Thus the brand is able to successfully satisfy fashion savvy women from more than 90 countries.