Visual Merchandising is the artof displaying merchandise in a manner that is appealing to the eyes of thecustomer. It sets the context of the merchandise in an aesthetically pleasingfashion, presenting them in a way that would convert the window shoppers intoprospects and ultimately buyers of the product. A creative and talentedretailer can use this upcoming art to breathe in new life into his store products.Passion for design and creativity are essential to be a good visualmerchandiser. A perfect design process and the ability to create ideas that aredifferent are required. Awareness of happenings in fashion world is needed soas to keep up-to-date with the dynamics of the market constantly.

 

Visual merchandising includes windowdisplays, signs, interior displays, cosmetic promotions and any other specialsales promotions taking place.

 

Components of VisualMerchandising:

 

There are certain things which a retailer needs to take care whileproceeding with the process of displaying his products. These components whencombined together in a proper ratio will make a successful outcome.

 

Make merchandise thefocal point:

 

The main goal of display is to showcase the products within the overalldisplay area. Customers give three to five seconds of their attentionto window display. The retailers visual message should be conveyed to thecustomer in that short period of time. Itshould not be like an unsuccessful TV advertisement, where the product isforgotten altogether and only the concept of the commercial remains in the mindof the viewer. The arrangement of window display should go with the product andshould not suppress them to make it discernable to the eye.

 

Right choice of colorsis vital:

 

Color is one of the mostpowerful tools in the Visual Merchandising segment. It is a visual perceptual property. Colors can be associated with emotions, special occasions and gender. It attractsattention and pulls more customers into the store. A retailer has to focus onthe right choice of color that would match with the theme of display. It is notpossible to satisfy everyone all the time, but it is possible to cultivate thetaste of customers gradually and purposefully. A right choice of colors in thedisplay items can turn walkers into stoppers and significantly convert theminto customers. It is therefore mandatory to choose the right color for theright theme of display. A Halloween display would require black color in thedisplay theme. Valentines theme should be ruled by red color supplemented withpink and white. A display of babys accessories should reflect light shades ofpink and blue colors. A Christmas display should contain colors of red, green,gold and silver.

 

Display themes to appropriately support the product:

 

A theme is a display of sale itemsof similar categories e.g. a display of kitchen accessories. Its essential tohave themes for all retail displays. They can be romantic, wild, or capricious, and capture peoples imaginations.

 

A good theme will lure the customer with a shopping moodinto the store. Themes mainly depend upon the retailers imagination andcreativity. Focusing on the right theme rather than creating a display with expensiveraw materials is the key to successful window display. A shoe store theme canbe a group of elves buying shoes. A theme for display of casual wears can be agroup of mannequins sitting casually at a get together in different poses. Relatedthemes will tug the heartstring of the customers and will pay off.

 

Display should complement the retailers other strategies:

 

The content of the display should complement the in store environment and other marketing strategies of the retailer. If the retailer has a specific logo, the colors of the display can reflect the same color of the logo. For e.g. MacDonalds display, the clown is of the same color, red and yellow as in their logo.

 

Cleanliness:

 

Neat and clean arrangement is the foundation of an inviting a successful visual display. A beautiful display can be ruined by a cracked sign holder or an unclean display environment. Effective cleaning schedule of showcases and display fixtures is required.

 

Change the display settings in frequent intervals:

 

Changing the arrangement of the displays in regular intervals will initiate new interest about the products in the minds of the customer. By designing a plan-o-gram and activating changes frequently one can thus be a proactive retailer.

 

With globalization and the retail boom, visual merchandising is growing in leaps and bounds. It is not simply concerned about decorating a store beautifully; but must also symbolise the brand keeping the target audience in mind.



To read more articles on Textile, Industry, Technical Textile, Dyes & Chemicals, Machinery, Fashion, Apparel, Technology, Retail, Leather, Footwear & Jewellery,  Software and General please visit https://articles.fibre2fashion.com


To promote your company, product and services via promotional article, follow this link: https://www.fibre2fashion.com/services/article-writing-service/content-promotion-services.asp