Women's lingerie is indeed the most alluring attire gaining attention of seasoned designers. Many women buy them because they prefer the style, or because it fits with certain style of clothes. This stylish and appealing piece of clothing is designed to be visually attractive and titillating. "Show it off" is the market philosophy of today, and designers herald the same by offering versatile lingerie designs that categorize it as a fashion accomplice. Luxurious lacy bits, satin pieces, enticing teddies, and skimpy thongs adorn store racks. Straps and lace trims are deliberately layered and exposed as a slice of the outerwear. Sales of intimate wear make it crystal clear that consumers buy clothes not as a necessity, but as a preference.
Currently men's lingerie has captured significant market share as well. Men are far more experimental with their choices, and are likely to pick up exotic shades. Growth in the sector has resulted with new patterns and color choices for men ultimately making the boxer shorts to wane. Current trend indicates more fitting styles. Calvin Klein dominates menswear market followed by Selfridges.
Today along with other attire, innerwear is also considered as an inevitable part of clothing. Despite the sea changes in the making and marketing of this intimate apparel, purpose of lingerie has not changed; women still want to look appealing. They make women look modish and express an erotic panache. Lingerie is the most beautiful, luxurious, and feminine apparel and is appreciated worldwide for its practicality and comfort.