Kidswear generally meant pale pink for girls and navy for boys. This concept is going through a phenomenal change, and the immense growth of brands in kidswear sector indicates the incessant strength of the segment.

Kidswear is a miniature version of adults wear. Kids today have all clothing options like that of adults, and even much more. They are much more intelligent than the previous generations, and like to take their own shopping decisions by themselves. Kids are becoming more fashion savvy; ready to experiment with new styles. Glued to the latest fashion trends, children of today have become brand conscious. Increasing media awareness, growing amount of disposable income due to dual earnings, and growing brand consciousness among children are fuelling the market for kidswear.

Children becoming independent buyers are now boosting the growth of kidswear market. A report by Assocham states that Indian kidswear market sees profitable growth opportunities, and is likely to reach ` 80,000 crore by 2015.

Indian kidswear apparel market size