Hong Kong Fashion Week for Spring/Summer will take place from 3 to 6 July, 2012 at the Hong Kong Convention and Exhibition Centre (HKCEC). In its 19th edition the fair will introduce exciting new elements and present a great variety of finished garments, designer collections and fashion accessories, providing platform for both trading and design inspiration for industry players.
As the world's 2nd largest exporter of clothing, Hong Kong is a major trading hub for the garment industry. Total exports of clothing and clothing accessories from Hong Kong in 2011 amounted to USD 24.44 billion, an increase by 2% year-on-year. This is a good result given the lacklustre global economic environment.
With its status as a global sourcing hub in Asia, Hong Kong attracts trading houses and major retailers-buyers from American and European department stores, discount stores, specialty chains, mail order houses and important designer labels. They come to source not just traditional fashion items and accessories, but also products targeting emerging market segments such as the teenager market, the male market, the silver market, as well as eco-friendly products and garments.
Last year, Hong Kong Fashion Week for Spring/Summer attracted over 1,300 exhibitors from 24 countries and regions. It is expected that this year's fair will continue to attract exhibitors from different parts of the world, and strengthening the event's proven effectiveness in serving the garment and fashion design industry.
Hong Kong Fashion Week is zoned to provide maximum exposure for different sectors of the industry. Among them are three new zones, namely Salon of Scarves & Shawls, World of Youth Collection and Fashion Jewellery Feast, which serve the latest trends and current market demand.