Visual merchandising is an activity and profession of developing floor plans and three dimensional designs to maximise the sales. It is an art of displaying the merchandise in an appealing way in order to attract the customers. Both goods and services can be displayed to highlight their features and benefits.


Significance:


It attracts the customers thus increasing the sales. It creates awareness in customer about the merchandise. It attracts, engages and motivates the customer towards purchase. It helps the customer to locate and self select the merchandise.


Key elements:


There are 4 key elements of visual merchandising. They are:

  1. Store exterior
  2. Store layout
  3. Store interior
  4. Interior display

Store exterior:


It includes the exterior of the business. It consists of:


Marquees: it is an architectural canopy that extends over the entrance.


Entrance: it should be such that it should provide customer convenience as well as store security. Small stores may have one entrance. Big stores consists one for entrance and other for exit. There are different types of entrances being used now days like revolving, push-pull, electronic entrances.


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About the Author:


Ayodya Kavitha and P.Sahithi are associated with the University College of Technology at Osmania University, Hyderabad.