In a retail business it is essential, that the merchandise is displayed and presented in a manner, which is appealing and eye-catching. Only then will it draw the attention of the customers and persuade them to buy the products. Hence, in fashion retail trade visual display of goods can have a big impact on the sales and what can be a better option than mannequins to display ones products.


A perfect skin, ultra thin waist and long beautiful legs, they pop out from the windows of a shop. They tempt us to give a look while passing by the store. This is the world of mannequins. There are numerous methods to promote a brand and its sales. Mannequins are used as one of these methods to showcase the merchandise. The word mannequin is derived from a Dutch word 'manneken' which means 'small man'.


It is a model of human body used by retail store owners to display their merchandise. Retailers use various techniques to display their products so as to attract the potential buyers. Mannequins, help the retailers to draw the customers to their stores.


For a layman mannequins are dolls or dummies that showcase the latest trends of the store. They are important tools of retail business. They first communicate with the customers through visual merchandising. Displaying fashion apparels of the store is the first step to entice the probable customers to the store. Further, it gives free publicity of the store's collection. Retailers put up the best clothes on the mannequins to allure the customers to their stores.


It is a natural phenomenon that customers see the window display of the store first. The customer takes the decision to enter the store on the basis of the information he can gather from the window display. Mannequins add value to the merchandise. They draw attention to the collection of the shop and lure the customers to buy garments and thus generate income for the store.


Displaying is not the only purpose of mannequins. The customer should also understand the usage of the product. This is when the mannequins come to the help. Mannequins can give a complete understanding of the utility of the product. For example each occasion needs different clothes. Like sportswear is needed while playing games, bridal gown for wedding or a swimwear on a beach. Mannequins can effectively showcase which apparel to wear; when and how.