As Coco Chanel once said, "Fashion is not something that exists in dresses only. Fashion is in the sky, in the street; fashion has to do with ideas, the way we live, what is happening."

Cultural multiplicity has permeated many aspects of our daily lives. One striking example of the promotion of positive cultural diversity can be found within the fashion industry. When you flip through the pages of popular magazines, you'll encounter an impressive display of cultural influences. Gota Patti evokes the vibrant essence of Rajasthan. Shirts or skirts adorned with tropical flowers transport us to Goan beaches. Nose pins, bindis, and henna are showcased on international runways.

The shapes of our clothing mirror various cultures, from the flowing intricate wraps of Chania Cholis in Gujarat to the elegant simplicity of white saris in Kerala, to the straightforward combination of a tunic and skirt from the North Eastern states.

Different fabrics, ranging from the rich textured brocades of Banaras to the soft elegance of Pashminas, offer us glimpses into diverse ethnic cultures. Fashion today stands at the forefront of the cultural diversity movement, fostering an appreciation for other humanities.

It's been said that imitation is the sincerest form of flattery. Not too long ago, culture was primarily expressed in specific settings, like Italian food in an Italian restaurant or Chinese food in a Chinese restaurant.

Indian fashion was seldom seen, and when it was, it was usually on the runway. Romans were encouraged to "act Roman" in public. Those who defied these unspoken rules were viewed as unconventional, and at times, even looked down upon. But the scenario has undergone a drastic transformation. Fashion has become a vehicle for openness to different cultures. Influential figures worldwide are now donning fashions inspired by various corners of the globe. This has sparked a surge of interest in cultures that were once hidden. With this newfound curiosity about other societies, the modeling industry has seen an increase in models with diverse ethnic looks from around the world. This has profoundly impacted our perception of cultural differences. Schoolchildren now have role models from diverse cultures, societies, and humanities across the globe to look up to. When we peruse various toy shops in the local market, we're met with a vast array of fashion dolls representing many different cultures, countries, and backgrounds. Moreover, these dolls are often adorned in traditional ethnic attire. Children are now encouraged to take pride in their ethnic cultural heritage.

The fashion world has played a significant role in promoting an increase in artistic expression. We're no longer confined to rigid sets of standards and rules and regulations. Today, we freely mix and match a spectrum of colors and a wide variety of fabrics. Artistic creativity is soaring to new heights. The fashion industry now champions an appreciation for artistic and creative differences, rather than sarcasm.

Fashion diversity permits an individual to retain his/her own identity within a group. Most of us appreciate the Japanese, Roman, American, and Egyptian cultures & beliefs, but most of us are probably ignorant of the significance of fashion and the disparities between the cultures. These four cultures are being discussed because they signify a diverse world assessment. From United States, which is considered as the melting pot of all viewpoints; to the Far East of the world in isolated Japan; to Egypt, possibly the oldest civilization known to us; all the way to the prehistoric Roman Empire, the foundation for modern civilization, these four cultures are distinctive in their own way and stipulate a brilliant opportunity to study.


In conclusion, cultural ethnicity within the fashion industry has also had the effect of promoting appreciation of other cultures. There are several reasons for this phenomenon.

They are as follows: Plagiarism is the highest form of adulation. This encourages an openness to explore more about the cultures represented. Today societies are enthusiastic to wear a selection of different cultural fashions. Fashion has amplified the need for cultural multiplicity within the media. There are now more models with different cultural looks. This has encouraged an optimistic pride in an individual legacy.

Fashion has released a new wave of creative manifestation. This, in turn, has promoted appreciation of differences instead of sarcasm. Fashion is now allowing for individual identity within a group.Thus, the fashion trade continues to lead the way towards a more culturally diverse planet.


Vasundhara Bhagat is a Associate Professor and Centre Co-ordinator of Bachelor of Fashion Technology at National Institute of Fashion Technology, Gandhinagar.