Witha New Year right here, we are again at that point of the year when we try tofigure out what the next big thing in fashion will be. New fashion collectionsappear for 2015, like Alexander Wang's, and we all do our best to prepare for anew year of innovation, one that seems to be a lot more interesting than 2014. Thefashion world is always evolving. It changes and what is really hot right nowwill most likely be seen as an old, expired trend tomorrow. Fashion watchersnow see the fashion industry practically introducing brand new looks every dayto respond to an increase in demands.


The influence of socialmedia

Inthe past, people were not that aware of trends, and fashion was not asimportant as it is now. Now, besides reading articles, social networks likeFacebook and Twitter make it easy to quickly see fashion show images andvideos, changing everything. There is a clear increase in demand and newdesigners appear, trying to come up with the new look and promoting it further throughsocial media.


Socialmedia also becomes an important medium for the small to medium sized fashiondesigners and retailers to sell, making it easier to increase profits. Peopleare much more aware of what happens and in 2015 we will see even more trafficrevolving around fashion sectors of social networks. We will see new fashiondesigners who try to use social media and the internet to sell and promotetheir creations. Becoming a fashion designer has become easy but we will notsee many who will gain a lot of attention, although hundreds will most likelytry to find their place in the sun.


Nailpolish

Ifyou are looking to get into the fashion industry but are not able to hit thedesign part or the clothes creation process, you may want to consider the nailpolish economy. It is expected that 2015 will be a great year for that becausethere are many beauty buyers who will become self-conscious and will buy nailpolish. There is a clear evolution in trends and in complexity when referringto nails. We even see leather nails becoming more attractive.


Temporarytattoos

Thefashion accessory we will surely see develop really fast in 2015 is thetemporary tattoo. It is quickly becoming a hit on the aisle and on the runway.Very big fashion industry players like Chanel will invest in temporary tattoosas it launches a limited skin art edition.


Fasteravailability

Biglabels are now shortening delays between runway shows and retail. Cavalli Groupwill surely do this and Burberry already has. This happens because of two reasons.For starters, new looks are introduced more frequently. Also, the evolution ofthe internet makes it easier for people to see and inevitably want what isoffered on the runway. We will see more fashion lines launched in 2015 and afaster availability for all interested buyers.

 

Shades and colours for 2015

Every fashion lover wants to predict what shades or colours will dominate the wardrobe in the months to come. That is tough to predict but it is expected that see- through material will be really big in 2015. At the same time, we already notice the emergence of figurative patterns and graphics in a combination that is highlighted through the use of vibrant prints and clashing colours. This is seen by many as the hottest fashion trend that will appear in 2015.


Focus will be on cuts, manufacturing techniques, colours and materials. A really strong contrast will appear and there will be a lot of use of shiny surfaces, metallic surfaces, complex materials and edgy shapes. The influence of antique ornaments will be pretty strong in 2015 and there is a possibility that some vintage elements will also be added to the mix as more classic-minded designers are expected to offer more fashion lines, thus allowing for a more complex showing.


Textile fabrics (weaves and knits) with stripes, subdued effects and checks will be seen as a fashion trend in 2015. Jewel tones like electric blue and bottle green will appear as standouts, as compared to the past seasons icy tones. We are basically moving towards a warmer fashion, which is what many expected after the icy, cold 2014.


Surprises?

As always, we do expect to notice new attempts to come up with something that is stunning. As you surely figured out from what was mentioned above, 2015 will be a year of innovation, with many designers emerging and with the well-known players in the industry bringing in more fashion lines. Because of this, we will surely see some fashion lines that will try to bring in something that is completely new. Make sure to subscribe to the big online fashion magazines so that you can see the new fashion lines as they appear. You never know when something stunning hits you. 2015 will be a great year to follow fashion.


About the author:

The author is a frequent contributor and editor for Fashionology Mag and other online fashion publications. He is also a blogger and travel enthusiast.