Industry feels the concept of 'Make in India' is the right direction to take, to make India the powerhouse that it can be. But for the initiative to be a success, issues of tax benefits, single window clearances, heavy duties on imports, imparting of skill-based training to the labour force and development of infrastructure need to be sorted out first. Manisha Almadi Midha spoke to head honchos of some Indian brands and upcoming fashion designers for their take on the initiative.


Monica Oswal

Executive Director, Monte Carlo

In 1984, Oswal Woollen Mills (OWM) in Ludhiana launched its signature brand, Monte Carlo and transformed the Indian garment sector. While its winterwear was developed from best quality pure wool such as Australian merino wool (certified with the Woolmark logo), the brand has emerged as the masses' first choice when it comes to purchasing value-for-money products. Its apparel line is accepted as a trend among the fashion-savvy. Monte Carlo's range of knitwear consists of over 500 designs for men, women and tweens. The brand's tagline 'It's the way you make me feel' is an expression reflecting the love, warmth and care that Monte Carlo has delivered ever since its inception. In 2006, the brand introduced the bold, energetic Alpha range in its women's collection. Monte Carlo is available through 225 EBOs and over 1,200 MBOs in India and abroad. Monte Carlo has also marked its presence in UAE, Nepal and Bangladesh with exclusive outlets. The products are available online now, e-tailing through its dedicated website and other e-commerce portals.


Current turnover

600 crore

Target for next 5 years

1,000 crore


Top 5 steps to make 'Make in India' a success

         Manufacturers should get support on relaxation of taxes.

         Heavy duty on imports should be reduced.

         Emphasis on quality of production.

         To get skilled labour, government should promote imparting of skill-based training.

         Manufacturers should be provided with easy finance schemes at low interest.


Top 5 hurdles in ensuring 'Make in India' is a success

         Procurement of licence.

         Cheap and skilled labour/workforce availability.

         Basic facilities at Special Economic Zones (SEZ).

         Unavailability of low cost transport.

         Export policies