Erb said most alternative moisture management fabric treatments are topical chemical applications, "whereas ours is integral to the fiber, which can be combined very nicely with other fibers such as manmade, wool or cotton to give new attributes to those fabrics."

In blends, the ratio of Cocona to other fibers is based increasingly on end-use profiles, Bebo said. "For knit socks, you might want more Cocona than for everyday apparel to get the full benefits of the technology as it relates to odor control. In most applications, the percentage of Cocona is based on fabric weight, and 40 percent tends to be ideal for the types and weights of fabrics BWW does. As a fabric goes up in weight, the percentage could go down so the weight stays the same," he explained.

BWW's Cocona Wool

Bebo noted the Cocona technology, combined with the sustainability movement, makes it a natural especially for better brands participating in the active wear market, but it also has moved into mainstream, everyday apparel. He said BWW offers its man-made and cotton-blend Cocona fabrics in both of those markets.

The new wool fabrics, offered in a range of weights and constructions, are targeted to military and service uniform sectors, as well as for business suits, other dress apparel and everyday wear - and even possibly "as an item in a golf collection," Bebo suggested. Some also offer a bit of stretch.

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