An exclusive glimpse into Arvind's Project Sapphire representing an indigo inspired lifestyle
Arvind Limited, part of India's leading $1.7 billion textile to retail conglomerate along with INVISTA, one of the world's largest integrated fibre producers, showcased future innovations in the denim segment with the first edition of 'DENIM FOR GOOD' show on June 22, 2018, in Bangalore. The exclusive fest organised for fashion connoisseurs and industry enthusiasts gave a glimpse into Project Sapphire, Arvind's new extension from Denim to knit category, representing an indigo inspired lifestyle.
Arvind and INVISTA have been synonymous in the industry for delivering innovative fibre and fabric technologies to meet consumers expectation for favourite garments. Highlighting sustainability, INVISTA introduced two of its latest innovations with the EcoMade technology - LYCRA® T400® fibre with ECOMADE technology and COOLMAX® EcoMade technology. Combining performance with sustainability, these innovations give new life to plastic bottles by making fibres from them. All Arvind stretch denims are powered by LYCRA® fibre and other INVISTA specialty products like COOLMAX® fibre, COOLMAX® ALL SEASON technology, THERMOLITE® fibre, as well as fabric concepts with LYCRA® dualFX® technology, LYCRA® BEAUTY brand and LYCRA® HYBRID technology. These fabrics with their strong performance properties provide a set of unique comfort and durability to garments.
A pioneer of the denim revolution in India, Arvind has introduced many firsts in the denim industry including various IP led designs and technologies. 'DENIM FOR GOOD' featured the latest lines of Arvind's brands such as BOOMERANG®, BOOMERANG® 360, BOOMERANG® BOUNCE, AZURITE, and HYBRID CHINOS to name a few.
ARVIND DENIM LAB (ADL), a world class experience centre providing the services of co-creation, innovation, trend services and marketing communications for its partners, presented wash trend collection. The wash trend collection has been developed at ADL using the eco-friendliest technologies and processes. The exclusive collection was established by Arvind's wash consultants Giovanni and Andrea who come from the famed Italian laundry Martelli.
The occasion gave special emphasis to sustainability by displaying major denim categories by Arvind designed and manufactured to ensure minimum impact on the environment and society. The Arvind's green line denim fabric brands included the award-winning Khadi denim, Ikat denim, zero denim, natural fibres like wool and linen, RENAISSANCE (post-consumer waste denims) to name a few among others. Renowned for introducing innovative products in the Indian denim market for years, Arvind created a visually stimulating Indigo Art Centre, that gave visitors a sneak peek into their vision of 'Indigo inspired lifestyle'.