S of ESG is responsible for the growth story of any company. The ‘social’ worth of a company is measured by the importance it gives to the human capital and its endeavours towards community engagement. Living up to its tagline ‘more than responsible textiles’, Pratibha Syntex Ltd has been leading holistic initiatives to build a strong society and motivated workforce.

People’s passion for work is the asset that scripts success. And to keep the passion alive we practice work-life balance in our organisation, said Mukesh Matta, VP (ESG) of Pratibha Syntex Ltd. The inclusive work-life balance initiatives instil positive energy among the employees, while community-building exercises transpire into building a strong nation, he added.

Celebration is the way of life at Pratibha. To give the outstation employees a home away from home, all the festivals are celebrated on the campus. Whether it is Diwali, Holi, Navratri, Dussehra, or Ganesh Chaturthi, Christmas or national festivals—all events are celebrated with full galore.

Under the banner of Pratibha Premier League, sports events like cricket, volleyball, badminton, chess, kho-kho, kabaddi, and athletic events are organised every year in January and February. The annual day is celebrated every year on March 17.

In 2018, the company during a town hall discussion had asked employees – what were their two dreams? Majority of the employees shared that they want to have their own house and the best education for their wards. Building up on their needs, the management gifted dream home to 28 employees in the year 2021, and it is now planning to gift 100 homes to other employees in the coming years.

Fulfilling the other dream of employees, to have quality education for their wards, the company came up with a scholarship scheme. From the year 2018 to 2022, the company has gifted around 260 scholarships to meritorious children of employees. 

In a bid to uplift the socio-economic status of the associates, a gift is given to the employees every year in association with Fairtrade customers across the world. In the last seven years, a total of 26,508 gifts like refrigerators, sewing machines, washing machines, mixer grinders, water purifiers, and fixed deposits have been given to the associates as per their respective demands. One associate Nutun Vishwas said that the gifts have changed his family’s lifestyle. “Now, we have all the necessary appliances at home. Thanks to management and Fairtrade.”

Concerned towards the community at large, Pratibha Syntex Ltd, in association with its CSR arm CMC Trust, has been engaging in health, education, and infrastructure segments. The company has facilitated around 4,500 cataract operations in the year 2021-22. A computer lab and a dress design and tailoring lab have been established in the government girls’ school at Sagore to benefit 1,500 students. A garden has also been developed in the Jaynagar area of Pithampur to provide means of recreation to the 6,000 residents of the area.