Susan Friedmann, Certified Speaking Professional (CSP), is a "how to" coach specializing in the tradeshow industry. She works with organizations who want to boost their exhibiting results by attracting new business at tradeshows. She designs and implements strategies for show organizers and exhibitors who want to retain and grow their customer base. She also works one-on-one with exhibit managers and conducts national and international presentations and workshops.

Originally from London, England, Susan has been a successful speaker, consultant and author for over 20 years. As a prolific author, she has written and published ten books, several of which have been translated into numerous languages.She has appeared on a variety of radio talk shows and as a guest expert on CNN"s Financial Network and Bloomberg"s Small Business.

Susan is a National Board Director of the National Speakers Association.In her spare time she enjoys practicing yoga, hiking, and works as a literacy volunteer for the Federal Bureau of Prisons.

Publications/ Books/ Papers
She has written and published ten books.

Articles Contributed

	The power of asking questions: 7 strategies to discovering what your prospects really need
	Make no mistake -- you're in a rough spot. Exhibiting is a competitive environment. You're vying for attendee's attention, against companies that are larger, better-funded, with newer exhibits and

	10 Common Exhibiting Mistakes
	We all make mistakes, however, if we are aware of the pitfalls that can occur, there is a better chance we can avoid errors that, more often than not, can be fairly costly. The following are 10 of the most common mistakes exhibitors make pre-show, at-show and post-show:

	Integrating Humor into Your Trade Show Marketing Campaign
	One of the major objectives of any trade show exhibit is to create a lasting impression in the attendee’s mind. After all, if a visitor can’t remember you, how can he give you his business?

	Is Sponsorship Right for My Company?
	Trade shows are a bonaza of sponsorship opportunities. Talk with any show organizer, and they’ll be more than happy to explain how you can make sure your company’s name and logo are plastered all over the arena...

	Marketing Your Shows The 4 C's Way
	Traditional marketing is changing: Customers are more sophisticated and price sensitive. They expect products and services to be delivered faster and more conveniently.

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