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Emerging trends in Clothing Industry
. Indian garment producers are now installing new technology not only for production but also for design, communication and integration of the entire supply chain.
. Branded garments are beginning to occupy Indian retailers shelves. The trend is the combination of exclusive brand stores and multi-brand outlets.
. Technological transfer is beginning to taking place at a higher speed after de-reservation of garment sector.
. Information Technology takes a crucial role in Apparel manufacturing. Global partners in the clothing supply chain are exchanging information electronically.
. Mass customisation and digital printing for meeting unpredictable demand levels, for luxury goods, uncertain customer wants and for heterogeneous demand.
. Eco-Parameters and Eco-Labeling are gaining importance.
With globalisation of apparel production and trade the supply chain has become multi-faceted and multi layered. Some of the tips to cope with the globalisation:
. The apparel marketer will have to create their own niche instead of "me too" or follow the leader strategy. Should not panic but strategise
. Keep the options open whether to market based on your brand name or supply to established brand or to a retailer brand. Be open as a source for outsourcing
. In marketing, the quality is taken for granted. Gone are the days there is a price quality match and so on. Now the other non-price issues are taking the lead like brand quality of the product and so on.
. Cluster approach will take care of the Supply chain management and its associated benefits like reduced lead time, cost minimisation and quality improvements and so-on
. When supplying to big retail chains like, Wall Mart, Marks & Spencer, Tommy Hilfiger they would need garments in huge volumes. One should have a back up of quality textile supplies (SCM concept)
. China experience: They kept their growth in apparel exports by sourcing quality textiles from all over the world and by having established strong Garment mfg industry and through JV of leading garment operators all over the world, they could tap the world market. Thus the success due to outsourcing and JV strategy.
. In international market also big players and small players as in domestic market are emerging
. Big players like big brands and branded retail chains will need large volumes of single type of garments of different sizes. (e.g. men's shirts with single pocket and two sleeves and Trousers with two pleats are standard design an can be manufactured in large volumes. But small players in retail will need small runs/volumes need small volume but variety. Here the small RMG units can cater. Besides children and ladies garments are varietals in nature in terms of design and styling and in small volume for a given design here the SME RMG units can play a role.
. Focus on lesser-known centres or the non-metro places to market the garments like interior places in abroad.
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