Despite the arguments for and against, the hood remains a popular and useful garment with fashion enthusiasts reclaiming this apparel in a new form. A hoodie is a heavy upper garment with a hood. The garment includes large front pockets, a hood, and usually contains a drawstring to adjust the size of the hood....

Cost of Quality (COQ) in the apparel sector is still a widely understood misconception. The term often gets associated incorrectly with the price of creating quality merchandise. Actually, it is the other way round i.e. the amount of money incurred because the product was not manufactured right at the first time...

As we advance in fashion we have to appreciate the fact that what we wear today is excessively inspired by what we wore in the past. The ready to wear industry has been ever growing and this required a work force, which mainly comprised of skilled immigrants that would minimize the ever increasing need for already made clothes,...

Hardly a month has lapsed, since the dawn of 2009. As per the adage, "Ever-changing is the unchangeable law", apparel segment is not an exemption. Whether or not, we are conscious about the fact, our everyday decision of what to wear depends to a considerable extent on the current apparel trends. Generally two basic facts fuel the change in apparel trends; novelty and conformity....

Kashmir is a state rich in cultural heritage, with abundant wealth of religion, arts, crafts, attire and music. The rich and deep rooted traditions of the state can be glimpsed in their clothing, food, culture, and many other ways. The clothing culture of Kashmir is the manifestation of unique socio-cultural ethos of the state...

A recent survey by a reputed magazine states that when customers were asked to name their favorite apparel brands, only 16% of them responded. This denotes a low level of brand loyalty, especially in apparel categories’. Every apparel retailer would have experienced price deflation....