There is a strong relationship between textile materials and its quality. Quality of textile materials is manifested in different ways such as aesthetic appeal, feel or hand, etc. It is basically judged by how a textile material feels when touched or handled. It is also judged by the comfort experienced....

T-shirt: the building block of fashion As season changes from summer to monsoon and monsoon to winter, fashion trends also changes accordingly. But after every three or four months the majority of us do not have the time or the need to buy new clothes....

Ironing the garments is considered a myth today. Our time-starved people want to spend minimum after cloth-care. Ironing the garments has lost the heat after the developments in wrinkle-resistant fabric finishes. Wrinkle-free finishes have hit the market of casual men’s trousers in just five years....

A strong brand drives market share, higher margins, and negotiating power in business relationships. But how many of us think about the key role of product mix for apparel supply chain plays in strengthening a brand? Consumers have their own likes and dislikes while they are purchasing apparels of worth; they look for something common in garment and that is style, fashion and brand......