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Embroidered jeans:
Jeans with unique embroidery are in vogue in some countries. The embroidery may be on the back pockets or on the front side, along the knee.
Vintage washed jeans:
Vintage washed jeans are in demand in certain countries. Faded jeans are also in vogue.
Jeans with printed patches:
Jeans that have printed patches on the back pockets and/or the front portion are in fashion in some areas.
Latest campaigns in the denim world
 Keeping in view the changing trends in jeans, denim manufacturers are constantly trying to come up with new innovations, patterns and campaigns. Some of the campaigns recently launched by leading denim manufacturers are:
Wrangler has launched a �Clean skin, clean bikes, clean jeans� campaign in India in association with Castrol and Kaya Skin Clinic. �Clean jeans� refers to jeans that have not been mercerized.
Lee too has initiated a campaign in India called �Say no to plastics�. This campaign targets customers who are environmentally conscious.
Designer Luca Corradi has specially developed jeans for Muslims, which have been launched in Europe under the brand name of �Al Quds�. These jeans have been designed so as to ensure comfort to Muslims while offering their daily Namaaz. They are baggy and have a high waist. They have green seams because green is a sacred color for the Muslim community.
Levi�s has introduced eco-friendly �green jeans� in Europe in November 2006. The company claims that not only the material, but also the other components used in these jeans are totally natural. 100% cotton goes into the making of these jeans. Coconut shell buttons and a non-galvanised metal fly and buttons. The finish that is used in these jeans is made from natural ingredients such as potato starch, mimosa flower and Marseille soap. The jeans are produced on machinery that has been certified.
Trends may come and trends may go, but jeans will always occupy a special place in the hearts of people old and young all over the world.
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