Follow us on  
Facebook Twitter Linked In 
SUSTAINABILITY2PROFITABILITY - Impact feature is live
 

   Home >  Articles >

Preferring to remain a mystery, Mrs. Chang gives no interviews and maintains a profile so low her physical body is off the radar. Ask top designers like Marc Jacobs and Diane Von Furstenberg and they will say it takes months to get their clothes from the runways to the stores. The Changs deliver interpretations of the same item down to the tiniest patterns and finest quality material, within six weeks!

So Sue Me

The Changs say they employ no designers, �just very savvy designer merchants.� Yet when you examine their product adaptations it�s clear these designer merchants are the reason for the success of Forever 21. But the company refuses to make them or their names public. In other words, the designer merchants, along with Mrs. Chang, remain invisible. When questioned, a spokeswoman replied, smiling: �� our clothes are on trend, almost indistinguishable from designer clothes. Our design process is proprietary.�

According to the New York Times, Diane Von Furstenberg has filed a lawsuit against Forever 21 for replicating one of her dresses down to its print, fabric and color. �Current law does not protect clothing design from being copied (logos are an exception),� said the Times. �But Ms. Von Furstenberg and other American designers have been lobbying Congress since last year to expand the copyright statute that protects music and books. Such a change is considered a long shot,� the Times said.

Dirty Little Secrets Everyone Knows

Are there dimly lit places somewhere offshore where, under the supervision of master designers, tiny little fingers work at warp speed, swing-shifts-around-the-clock to manufacture these garments? Does it bother shoppers that an Oscar de la Renta dress selling for $400 at Bergdorf Goodman can be bought for about $40 at Forever 21; that Ralph Lauren, now the Official Outfitter of Wimbledon can see his knock-offs coming and going on Main Street? If there�s any consumer guilt, it�s not evident at the cash register. The bigger question is, where do most mega designers get their clothes made, and by whom? If they are in areas where child labor laws and forced labor laws are non-existent, how is it possible to enforce them?

About the author:

As freelance writer/editor I think it's important to establish good working relationships with my clients. Both time and cost effective, I focus on one manuscript or one news release or the text of one book jacket, until the project is completed. Beginner or seasoned writer, the process is the same. You will find my portfolio on my website, plus other examples of how I can help you with your work. SIGNED copies of my novel "The Sword & The Chrysanthemum, Journey of the Heart" are available in paperback at reduced rates directly from me. Or, you can get unsigned copies at standard rates from Amazon.com and bn.com . An ebook is also available. http://www.susanscharfman.com


To read more articles on Textile, Fashion, Apparel, Technology, Retail and General please visit www.fibre2fashion.com/industry-article

To promote your company, product and services via promotional article, follow this link: http://www.fibre2fashion.com/services/featrued-article/featured_article.asp

1 2

Post your comments
Subscribe to our Premium Articles & get global updates about trends & developments of textile and apparels
Greek Mythical Inspiration on Fashion
NAMA Negotiation for Textile & Clothing
The Impact Feature - Machinery Compendium
Submit Articles about your products and services - Get them published as Featured Articles
Search Article
Disclaimer | About Us | Enquiry | Sitemap | Our Services | Feedback / Comments | Internet Rank
Copyright © 2012.
All rights reserved by
Sanblue Enterprises Pvt. Ltd.
For best view:
Use Internet Explorer 5.0+,
Screen resolution 1024 x 768
ICICI Payment Gateway
Secure Merchant
ISO 9001 certified