By: Fibre2Fashion.Com

B2B (business-to-business) websites include all internet-based technical solutions which facilitate services in the establishment of new trading relationships between companies and supporting the existing relationships. It can be termed as an e-market for e-business transactions. A B2B portal primarily serves as a platform for wholesalers, retailers, distributors and manufacturers to carry out their business activities online. It allows electronic transfer of orders, invoicing and payments. B2B stands for business to business, so in B2B site the communication and transaction is between one business ventures to another business venture, here the targeted customers are not approached directly, it does not sell directly to the end user.

B2B site has become one of the most sorts out and techno-savvy mode for business transactions as well as a platform for sales. It provides the user the opportunity to reach out to companies and businesses globally. Marketing done through the B2B portals is exclusively online thus there are no print, distribution or postage costs plus it is measurable through sophisticated tracking software. B2B online marketing is an essential part from buyers perspective as well as sellers perspective. For buyers it facilitates in searching new suppliers, post buying requests, and search for used or new investment goods. For a seller point of view, it makes easy to find out buyers for their products, they could sell online new as well as used products. They could even access the information about their competitors.

B2B websites are an excellent source of various types of business related information. Such as:-

The history about sales, present scenario as well as future prediction about the sales by business pundits.
Knowledge about their competitors market share, the products offered by them and it also helps the companies to understand their competitors marketing strategies.
It also provides information about the products pricing and sales in the e-market.
It provides business classifieds, i.e. indirectly business directory of sellers and buyers.
Information for the supply chain process i.e. quality, delivery time, mode of payment, etc.
Provides information about latest happenings of the industry the website is dealing to.

B2B website is a low cost electronic medium to communicate about your products or services to the target markets. Nearly 90% of technical buyers use the internet to fulfill their business requirements. It is very easy to operate through B2B, all that is needed a web browser and internet connection.

Before taking decision to invest in B2B portals certain points should be cleared in the buyer or sellers mind, like why they want to use this platform, decision about what are products that are to be displayed for sale on the website and to see to it that B2B marketing does not conflict with other marketing channels been used before.

BENEFITS OF B2B PORTALS

B2B portals have made possible for buyers and sellers to carry out sales and business activities online with the advantage of having choice of many companies that are listed through these websites for business purpose. There are many benefits coupled with B2Bs.Here follow the gist of the advantages that are procured by the companies using B2B websites for their business :-