Of all the market categories, retail offers the broadest canvas for any brand to show its true colours. From the understanding of a market that gives birth to a strategy. From the creation of environments, to the engagement of the people that bring the brand to life. To the supply of product that puts the brand into the consumer's hand. Retail really does have it all...

Global, apparel market place is now going through a paradigm shift moving towards increased product differentiation, and customers becoming more diverse, and demanding. What are the changing attitudes of apparel shoppers? What are the emerging retail trends?...

All manner of industry and trade can and do use Digital signage to attract attention to themselves. Take the classic case of the retail industry for example. They set up in-store digital media networks which enable customers to get exposure to targeted advertising, touch screen interface, product information programming, and so on...

'Top Ten Tips for being a CFM Merchandiser' In today's extremely competitive apparel industry, CFM-Customer Focused Merchandising is the single most important factor that can differentiate you from others in the field, whichever side you may be on, be it retailing or sourcing as in buying offices or in manufacturing...

The main motive of any business is customer satisfaction and profit earning. This motive of the business is achieved only by few retailers successfully. These successful retailers are able to achieve this by certain merchandising plans and one such merchandising plan that plays a very vital role is to attract the customer towards the products is VISUAL MERCHANDSING...

Whilst retail in general is bearing the brunt of the downturn, fashion is feeling more pain than most. Here, Retail Assist's Product Director, Nigel Illingworth, describes ways in which fashion retailers are using technology to turn themselves into smarter businesses...