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The #2 W is Who should be trained?
We suggest front line agents/representatives, supervisors, team lads, managers, assistant managers, internal customers and other departments - anyone who is a touch point so that they can learn to speak the same language, and more importantly, not be in an adversarial position, but rather, together they are serving the external customer or end user.
The #3 W is Where should the training take place? Offsite vs onsite, and there are advantages and disadvantages for both.
Certainly it is most cost effective to have training on site. However, distractions are rampant as is the participant's availability to a person or problem.
Offsite is more costly. However, there are no distractions and the participants are unavailable to other departments, their managers, or any issues. I believe there is psychic value in taking people away from their work stations and off site to acknowledge the touch jobs they have.
The #4 W is What should be included in any training? We believe the following modules provide a robust, powerful, and succinct training curriculum:
Quality Customer Service
Rapport Building
Customer Expectations
Perception Shifting
Conflict Resolution
Language Skills
Anger Management
E-Mail Protocol
Stress Reduction
Empathetic Responsiveness
Change Management
Communication/Listening Skills
Interaction/Role Play
Service with a Smile
Further suggested is university certification to up the ante. The more professionally you treat your employees, the more professionally they will treat your customers.
The #5 W is When. We say for new hires, monthly, ongoingly, consistently, whenever change occurs, when stressors increase, and as needed.
We further suggest that each employee get a minimum of 24 hours per year of ongoing training, spread out over time for the most absorption. We divide our trainings into two four hour sessions per day and deliver 6 days per employee. Therefore, 30 people can participate in the training per day. If there has been no ongoing training, we do four days once a month for four months and then a session three months later, and then another three months later. In this manner, training is customized, in real time, and can address whatever challenges are presented when they occur.
About the author:
ROSANNE D'AUSILIO, Ph.D., industrial psychologist, President of Human Technologies Global, known as 'champion for the human' authors 3 best sellers, "Wake Up Your Call Center: Humanize Your Interaction Hub," "Customer Service and the Human Experience, and Lay Your Cards on the Table: 52 Ways to Stack Your Personal Deck, (human-technologies.com.) and a free 'tips' newsletter on How To Kick Your Customer Service Up A Notch at www.HumanTechTips.com.
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