Yet another concept that is slowly gaining momentum in the Indian textile industry is that of due diligence testing. Due diligence testing with respect to products is undertaken in addition to the routine quality control checks. It refers to the checking of several aspects such as whether the products have been manufactured under healthy conditions, whether child labour has been used and whether the production process is harmful to the society or to the environment. The retailer should undertake due diligence testing to ensure quality at the various stages of the supply chain. Surprise visits or blind checks can also be used by the retailer for due diligence testing. With the help of due diligence testing, the retailer can be assured of the quality of the product and can promote it easily. Due diligence testing is not compulsory as per law, except in certain countries like U.K.; however more and more retailers are now resorting to this measure to safeguard the interest of the customer and thereby their own.

In these times of tough competition among the retailers, if they indulge in price wars, it tends to reduce their profitability. It has been observed that customers give more importance to product quality and customer service than to price. Many companies have been able to sustain themselves in spite of charging a higher price for their product than their competitors with the help of better customer service. Steps such as mystery shopping, due diligence and visual merchandising can go a long way in developing trust and confidence in the minds of the customers and ensure their long-term support.

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