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 There is tough competition between India and China to grasp the latest trends in the global fashion industry and translate them into best quality products i.e. apparel.
Global consumers too have become more aware today. They wish to know the origin of the product and in certain cases, the process of production and the material that was used. The consumers wish to be informed. The number of consumers who prefer eco-friendly products has increased.
In spite of these challenges, India and China are emerging as major players in global apparel sourcing. This is evident from the rising export figures of these two countries.
References:
www.researchandmarkets.com
www.financialexpress.com
www.friedlnet.com
DGCIS, Kolkata
OTEXA
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