Wrangler jeans, basically from U.S.A., recently opened a store in London in March 2007. This store called U.K. Concept is its U.K. flagship store, which offers Wrangler�s men�s and women�s jeans. It is situated in one of the world-renowned shopper�s paradises, Carnaby Street.

The Blue Bell Archive gives an idea of the history of the 5-pocket jeans, which is in vogue today. The Blue Bell jeans were conceptualized way back in the year 1919 by �Rodeo Ben� Lichtenstein, a renowned rodeo tailor, who served famous clients such as the rock-and-roll musician Bill Haley and singer and actor Roy Rogers.

The two well-known denim brands GoldSign and Evisu came together to produce a limited number of a new jeans style. 1000 pairs of jeans were produced � 500 for women and 500 for men. These jeans were priced at 175 pounds.

An Italian firm has come up with the concept of developing a special type of jeans specifically for Muslims. The main aim behind developing this brand, known as Al Quds, is to make jeans comfortable for Muslims while performing their day-to-day activities, including praying. This line has been conceptualized and designed by designer Luca Corradi. Muslims offer �Namaaz� several times a day. To make this activity as comfortable as possible, Al Quds jeans have high waists, a baggy fit and a number of pockets to hold all the items that Muslims carry while praying.

Newer materials

Denims these days come with other components such as lycra, polypropylene, nylon or polyester. This gives denim jeans a more active look. Two way stretch fabrics and special coatings with rubberized effects are the latest trends with denim jeans. The trend of vintage denim jeans seems to be around these days. The trend is more towards the irregular appearance with the shabby, rotten look. From various natural fibers, such as wool, linen, silk and even cashmere, denims are sporting every day a new aesthetics. Whichever way denim jeans are headed they still make for irresistible propositions.

Conclusion

All borders for denim jeans seem to be down these days. Denim jeans are everywhere. They are on the designer catwalks, home collections and on accessories. Price barriers have been broken. There are umpteen numbers of finishes and washes. From embellishments, to destroyed, distressed and ultra low-rise jeans, designers are coming out with limitless possibilities with denim jeans. The market too seems never to bottom out.

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