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�Fast� is the fresh beat of the fashion sector, and the ability to admiring the shorter dead lines demanded by the market can be a tactical feature influencing success. At this instant, it is certain that if the fabrics are imported from other countries, then the complete processes would become sluggish, shooting up the costs. The major threat is that the overseas buyers may choose to shift their manufacturing units to other countries such as China, which provides huge selection. At present, China is the leader in supplying fabrics.
An additional outcome is concerned with the local fashion market. At departmental stores, you can easily find many apparel brands� collections. In many ways, few local brands have attained a high level, although they still require working hard to mark their presence. In case of many others, even though they are able, requires much more hard work, which also includes many practices such as branding to attain the level where they can mark themselves as a unique brand. An ordinary characteristic noticed amongst brands was in the fundamental fabric used in the assortment, causing perplexed distinctiveness with unsuitable visualization, creativity and design.
Now, one significant question arises here � Is it possible to produce fashion clothing collections with no fashion fabrics?
 Indian brands require offering a lucrative bouquet of fashion collection. International competitors, having a more lucrative call, could grab the share that is for Indian brands in the domestic market.
Without taking a steep round into the branding process, it could be said that branding is recommended in the textile industry also. The initiative towards this procedure consists in the characterization of the distinctiveness of the company based on technology, record, business, and other such features. This only initiative can enhance the awareness of the company in the market, along with other many advantages.
It has been observed that this drawback in the textile chain is almost common to many developing countries like Thailand, which is facing similar problems. But, at present, it has initiated some projects with the help of government to improve the quality of its textile products, concerned with its garment industry, and thus enhancing the visibility with particular PR activities. As per the observation of the American magazine DNR, currently, the Thai textile industry is looking forward to mark its leadership as a fabric supplier in the ASEAN region, on the basis of high quality.
In case of Brazil, the textile industry is slow in innovation, which is clearly depicted even in some of the collections of the major Brazilian brands. The constraints in textiles create a flat product with almost all collections with similar attributes. Usually, the textile companies of these countries imitate the fabrics which are displayed in fashion shows and they weep when they produce the copied designs and at that time, the designs are already outdated.
 The major textile associations in the four key textile sectors surveyed nearly 150 apparel companies in the Brazilian textile and apparel system. They found that many of these were performing business as private labels. These companies found that their volumes were constantly falling because of the sheer competition from China. To grab their share in the local market, some of these companies are even coming up with own brands.
In the upcoming years, the trend that will define the industry is �Fast Fashion�. It is apparent that fast fashion trend which stays in the market for nearly 5 weeks doesn�t provides enough space for textile manufacturers to match their steps with its pace. The ultimate way is to forecast the market trend and that is really a BIG deal.
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