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Fashion on the ramp

Displaying clothes through fashion shows is a western concept but now have become a common fashion event in India. In fashion catwalk the models display the collection of designers on ramp. In 1932 the first fashion catwalk was organized in India at Taj Mahal hotel by Catherine Courtney. Fashion catwalk in India was started by Sylla and Nergish, the Spencer sisters. Now many conceptual, theme based fashion shows are being held in contrast to simpler forms of catwalk of yester years.

Beauty pageants

In India the popularity of beauty pageants have increased, especially Miss India contests. It has widely influenced the Indian fashion scenario. These contests are sponsored by leading companies related to textile, apparel, fashion and media.

Miss India contest was first held in 1964 which was organized by Femina group. Reita Faria was the first Miss India to won international title of Miss World in 1966. She was followed by Zeenat Amaan winning the crown of Miss Asia-Pacific in 1970. Further the beauties who made it to the international beauty titles were Sushmita Sen ( Miss Universe 1994), Aishwarya Rai (Miss World 1994), Diana Hayden (Miss World 1997), Yukta Mookhey (Miss World 1999), Lara Dutta (Miss Universe 2000), Priyanka Chopra ( Miss World 2000) and Dia Mirza ( Miss Asia-Pacific 2000). Eminent designers display their collection through the stunning outfits worn by these beauties. Indian fashion got international exposure and acclamation through the medium of such beauty contests.

Budding designers

Indians have started experimenting with fashion trends and styles, they are all geared up for the international exposure. This fact can be proved by the existence of 80+ odd small and big fashion schools in India. Thousands of designers are produced every year by these institutes. Designers are getting exposure through fashion weeks, here they can show their talent to Indian and foreign audience.

These fashion weeks have contributed to the change in style preference especially in womenswear. Indo-western or fusionwear is the most preferred manner of dressing gaining popularity globally. Pure traditional outfits are worn on special occasions only. Earlier buying designer wear outfit was a very costly affair and upper class people could only afford them. But now it is possible for the common people to wear designer clothes, this change occurred due to popularity of diffusion of fashion.

Conclusion

Indian fashion industry has come at par with international standards. It has become one of the most happening and revenue generating industry of India. The people like to dress in style which is accepted globally. Dressing has become of the important aspect of one's identity and personality.


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