World retail giants were mainly focused on the European and US markets. But the scenario started changing considerably in the last decade. Emerging fashion economies like India have succeeded in attracting the attention of these retail biggies. Fashion is one "want" that has become a "need" for Indians. India is fast emerging as a fashion capital of the world. Indians would prefer international brands to Indian brands if given a better deal. Retailers find this a plus-point for their market.

People are desperate to flaunt what they have and branded clothes are one of the many ways to do it. Purchasing from certain retail stores have become a status symbol and Indians are getting increasingly conscious of their status. Associations and corporations have worked immensely to make people aware of the benefits of luxury goods. Government support can now be expected. Indian government is all set to implement Foreign Direct Investment (FDI) law in the country which will enable renowned retailers of the world to open their retail stores directly in India. International retail stores see the huge potential that Indian markets hold for their business.

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