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December 02, 2008


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   Home >  Articles > from the boardroom to reality rfid in the fashion apparel textile industry

from the boardroom to reality rfid in the fashion apparel textile industry


Many Fashion Apparel / Textile companies - particularly those with a large network of stores - are well underway in terms of streamlining their supply chain and optimizing sales forecasts and distribution. They are now looking for ways to enhance revenues and market share by adopting modern ways of managing stores and inventory. RFID has now become a centrepiece in their strategic thinking. Some companies are also stepping up the process into actual implementation.


A new business model for Fashion Apparel and Textile chains
Leading Fashion Apparel / Textile companies have significantly modified ttheir business model. Shifting away from manufacturing, Fashion Apparel t& Textile companies have built competitive advantage, based on new tways of delivering value to their consumers.

tA new business model has developed and stabilized based on a tcentralized approach to design and logistics. A typical business model tnow includes central design, hundreds of external suppliers, (most often tin Asia), and one or two central warehouses that serve as a logistical hub tfor stocking a large networks of retail outlets.


The new frontier is in the retail store

The cost cutting side of supply chain management is to a large extent behind us. It has already yielded most of its benefits.

The time is coming for additional revenue generation. Today, most large network Fashion Apparel & Textile companies focus on improving the "store side" of their supply chain and distribution operations.

Active Fashion Apparel & Textile chains are absolutely confident that the first benefits of RFID implementation will come from store-level applications such as real and/or near real time inventory linked to stock management systems and store re-stocking processes.


Typically, industries go through 5 steps in implementing a store-level RFID initiative:
Market Observation: Talking to business specialists, they gather information on technology accuracy and reliability, costs, and future trends.


Business Case: Metrics are designed and implemented on core store-level and DC-level processes. Consumer behavior is assessed.

The upper line of the business case is built upon additional sales related issues, improved inventory, stock management, and store re-stocking refinements.

Costs savings include staff time allocations, counting / checking, shrink reduction.

Costs include hardware and software technology (tags, readers, software & middleware), integration, training, roll-out and systems operation.
Technology Test / Adaptation: Companies implement a simulated store environment and test accuracy and reliability in boxes, on shelves, and on hangers. This step lasts for a period of a few months.

Real-size test: Companies implement a live test in one or several stores to prove the business case and check applicability of store-level processes in a live environment. Assessment metrics are those of the business case (additional sales and cost reduction). This step lasts about six months.

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Face 2 Face
 Mr Craig Welsh
CEO
Australian Wool Innovation Limited (AWI)

On 1 January 2001 Australian Wool Services (AWS) replaced the Australian Wool Research and Promotion Organisation (AWRAP), which had been operating since 1993. Two AWS subsidiaries, AWI and The Woolmark Company, were also established. On 30 April 2002, AWI separated from AWS to become a fully ...


Read full interview...

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